Virtual influencers

Virtual Influencer Lil Miquela

An evolution in celebrity?

So, this is now a thing! Virtual influencers are stating to emerge in the social media landscape. With the evolution of computers and software, 3D generated characters are blurring the line between reality and the virtual.

Lil Miquela (a.k.a. Miquela) known as the world’s top ‘robot influencer’ with 2.8 million followers on ‘her’ Instagram account, the virtual influencer rakes in almost 10 million dollars a year! No wonder with contracts with the likes of brands such as Christian Dior splashed over the Instagram feed.

Lil Miquela

Miquela is a Japanese virtual rock star who holds sold-out real-life concerts while her nearest competitor in the virtual influencer space, Noonoouri is an activist, vegan and fur-free supporter hitting virtual runways around the globe.

Created and driven by a team of designers, coders and psychologists, building such digital personas looks to become a whole industry sector in itself of the near future.

These personas, who update as often as real-life influencers, are established on the basis of detailed intel on what audiences respond to. The world of social media find users responding in particular manners to both appearance and behavior. Each post is therefore a data driven exercise, versus a degree of spontaneity often found in the real world influencer space.

The manufactured nature of the content created by these “digital celebrities” is something that does cause some concern.

Simon Phillips

Hopefully, this evolution in the influencer space can be used for good, to help support worthwhile causes, and support a positive body and lifestyle image so many of the Z & Alpha generation face heightened struggles with these days, and not driven solely by the almighty dollar.